About Us


Basix Social Enterprise Group comprises of all the companies held by or affiliated to the holding company Bhartiya Samruddhi Investments and Consulting Services Ltd (BASICS Ltd). BASICS Ltd. is a public purpose company established in 1996 in India. As the holding company of BASIX SEG Companies, it provides investment and strategic guidance to its subsidiaries in the areas of Micro-finance and livelihoods for over two decades and has been involved in policy work related to the financial and livelihood promotion sector. BASIX SEG provides livelihood services through provision of savings, credit, insurance, remittances, agriculture/business development services and institutional development services to more than 3 million poor in Asia Pacific, South-East Asia, South Asia and Africa.

Aajeevika Seva Kendra(ASK)

Aajeevika Seva Kendra (Livelihood Support Centre) is a blend of IT Kiosk and retail outlet that provides customers cost-effective access to high quality products &services.A highlight of the model is that it offers web-enabled services under different categories such as – Education & Training, UID Card (PVC) Printing, Health & Medicine, Money Transfer& Insurance, Utility Bill Payment, Mobile/DTH Recharge, E-Commerce, etc. and also offers product like, Solar lights & fan, Agri allied, Water Purifier, and Smokeless Stove. A well planned network of ours creates a conducive environment for the private sectorand let them leverage upon our channel to reach rural customers. We are associated with many service providers, product manufacturers and suppliers, some of our associates whose products and services are available to be sold through the ASK network are listed below:

  • HaqDarshak – An online platform to make aware the citizens about government schemes which they are eligible for
  • SarkariPariksha – An online platform for job aspirants to help them prepare for the qualifying exam and get an online analytics and feedback
  • 11TechSquare – Software to provide PVC card printing solution for UID
  • Escort DataCard – An importer and supplier of PVC Card printer
  • Reliance General Insurance – Two-wheeler insurance
  • Greenway – A smokeless stove manufacturer
  • Envirofit - A smokeless stove manufacturer
  • Greenlight Planet – Supplier of SunKing Solar products
  • Vayam Renewable – National Distributor of Panasonic Solar products
  • Eureka Forbes – A well-known direct marketing giant utilise our channel for water purifiers
  • BCTS – Soil Testing Kits

Geographical Spread

The network of AajeevikaSeva Kendra (ASK) is spread across 10 states with a cumulative number of over 1200 centres. We are present into Himachal Pradesh, Jharkhand, Maharashtra, Meghalaya, Orissa, Punjab, Tripra, Sikkim, Manipur, and Nagaland.